Restaurateurs - The Experience is Twice as Important as the Food (Marshall)

Having exit interviewed over 5000 restaurant patrons; this seminar breaks down a successful restaurant experience to the basic components of a complex, well-oiled machine that delivers excellence consistently. The actual dining episode is a small part of the countless hours of preparation and training that goes into a memorable dining experience. Hire people that truly appreciate your product and are excited to share it with your guests, and you are half way there. Come. Let’s talk restaurants. Topics Include:

• Opening checklist
• Restaurant statistics
• What customers want
• What’s hot in 2012-2013
• Market Analysis
• Merchandising and store layout
• Financials and restaurant math
• Marketing and Promotions
• Social media for restaurateurs

Sponsored by the Marion County Chamber of Commerce, Collins Academy and Marshall Chamber of Commerce
Instructors: Marc Willson – The Willson Company, Restaurant/Retail Consultant; Brad Bunt – Kilgore College SBDC, Director