Once you are satisfied with your site and it has been
thoroughly tested, it is ready to go "live" to the world. The first thing to do
is make sure that your URL (the Web site's address) is on
all of your marketing materials (stationery, business cards, brochures, flyers, yellow
pages ads, etc.)
Next, send a "press
release" to your local newspaper's business section. Depending on
where you live, they may accept this or not. Usually the smaller towns are more inclined
to accept press releases of this type, but if you are offering something really special,
useful or otherwise valuable to a large segment of the population, even the larger
newspapers may accept it.
Finally, you should submit
your site to all of the major search engines or directory services such as
Google, Yahoo, Infoseek and AltaVista,
etc. There are many of these services, some of which are very specialized, but
your focus should be on the more popular search services initially. You can submit your
site to several at once by going to a free service called Submit Express. Submission to all of the major
search engines is free for basic service.
Once this is done, you can also consider such advertising
methods as banners (there are some free "banner swap" services, but you have to
agree to host their banners as well) and other types of paid advertising.
Another great way to promote your site is to find complementary Web sites in your local area (or even
worldwide) and ask for a reciprocal link. In exchange for them advertising your Web site
with a link, you will advertise theirs with a reciprocal
link on your site. This is almost always free, but some people will try to
get you to pay. Think long and hard before agreeing to pay for a reciprocal link unless it
is from something like your local newspaper, radio or television station because the
return on your investment is questionable in many cases.