Creating content and a marketing message that makes potential customers care – and take action – should be the goal of all businesses and should be top of mind for all businesses. “Marketing communication is not just telling the Who/What/When and Where, but also the Why and the How”. We discuss consumer psychology, customer motivations, marketing secrets, effective and appropriate calls-to-action, paid and free advertising and more. We then discuss where this content and message might appear: website, press releases, printed marketed materials, online advertising, blogs, vlogs, YouTube videos, your elevator speech, and elsewhere.
Presenter: Leslie Connally; Business Advisor, Dallas Metropolitan SBDC
On-line registration is required 48 hours prior to attending this class. Please register by 4:00 p.m. on Wednesday, February 13, 2019. No on-site registration will be available.
Disclaimer: The DCCCD, North Texas SBDC, Dallas Metropolitan SBDC, partners, associates, employees and the instructor of this session do not provide legal advice. The information provided in this workshop is not intended to be a substitute for advice from an attorney.
Marketing Messaging & Content Creation – Friday, February 15, 2019
Bill J. Priest – Small Business Innovation Center | 1402 Cornith Street | Suite # 1534 | Dallas, TX 75215
Friday, February 15, 2019 from 2:00 PM to 4:00 PM (CST)